Variable reward: did the person that I want view my Snap / Insta story? What are they doing instead of checking their phone?
Probably having more fun doing something else...
with someone else.
...Jealousy creeps in....
Why aren't they looking at what I made?
Why aren't they "liking" me?
Why aren't they paying attention to me?
Me, me, me. Me!
Variable reward: The internet is only ever a party where you're expected to entertain. You only receive a reward for your entertainment value.
Think no deep thoughts.
Express minimal creativity.
Appeal to the masses and you may receive one glorious "like" for your sacrifice.
The social network of the future: No ads, no corporate surveillance, ethical design, and decentralization! Own your data with Mastodon!