I've been very critical of "web3" over on 🐦 recently: twitter.com/ilikebeans.

On @matt@write.as, I wrote about how the , if anything, seems like the closest thing we have to a true "web3" (without blockchaining all the things): write.as/matt/what-would-a-rea

The way VCs are using the "web3" term is kind of silly. It's branding that sounds incredible, but basically comes down to "financialize the entire Web." Which sucks.

So now I'm thinking, why don't we just co-opt the term for the fediverse?

I've already been calling some of my things "web3", just to be cheeky. But hey, it sounds cool too, and doesn't come with all the terrible aspects of "web3" that its proponents are pushing now. Could be fun.


I feel like this could be done in a self-aware way -- something sorely lacking in the web3 space -- while also shaping the whole "future of the web" story that *someone* is going to tell, whether they're the right person to or not.

Why shouldn't it be us telling that story?


At the ActivityPub conference in 2019, @maloki actually started this exact conversation, that ActivityPub pointed to a more community-oriented and human-centric "Web 3.0". I agree, and I think many people here can recognize it too. We just haven't really tooted that horn.

If we ever wanted to, it seems like this would be a good moment for it.

@matt @maloki We could try to coopt the term "web3". My title of decentralization engineer is deliberately provocative in that regard. But the blockchainers probably have a lot more capital than we do, and so can do all sorts of marketing and branding.

@matt I actually always thought of #fediverse as an implementation of #web3. You can imagine my surprise upon hearing blockchain mentioned in the same context.

So yeah, I think we can use terms like web3 & decentralization when describing fediverse. Also terms like self-hosting & smol/small web, for example stuff that @aral is wotking on.

It might be a bit verbose, listing all that, but throwing a few of those "safe words" might change people's perception.

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