BBC: H&M to use digital clones of models in ads and social media. “Fashion retailer H&M is to use artificial intelligence (AI) to create digital ‘twins’ of 30 models. It says it will use the AI doppelgangers in some social media posts and marketing in the place of humans, if given permission by models.”
https://rbfirehose.com/2025/03/28/bbc-hm-to-use-digital-clones-of-models-in-ads-and-social-media/
