Now at @aj@gts.sadauskas.id.au<p>Make no mistake: This is a brazen cash grab by Coles at the expense of its suppliers, customers, and employees.</p><p>What this means is that there will be even more categories where there's only a Coles brand product available, or at best Coles and one other brand.</p><p>Market forces won't stop this. If anything, Woolies' investors will see this and say: "Let's do that too!"</p><p>The only reason Coles is doing this is because the profit margins are higher on private label goods.</p><p>The more people buy private label vs branded goods, and the bigger share of the market they hold, the more leverage Coles holds over its suppliers.</p><p>To ensure Coles keeps buying their goods, those suppliers will have to reduce their prices. That will be funded through worse pay and conditions for workers, and lower quality products for customers.</p><p>These lower prices will not be passed on to Coles' customers. They will be used to increase Coles' profits.</p><p>In the long term, once competing brands have been pushed out of the market, Coles will absolutely raise the prices of its private label brands.</p><p>Coles knows it can do this because Anthony Albanese was gutless in dealing with past prices that led to economy-wide inflation.</p><p>No antitrust laws. No divestiture laws. No threat or risk of nationalisation. No broad-based Royal Commission.</p><p><a href="https://social.vivaldi.net/tags/Colesworth" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Colesworth</span></a> <a href="https://social.vivaldi.net/tags/auspol" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>auspol</span></a></p>