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#hasbro

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Chris Cocks will immer noch AI in D&D

enworld.org/threads/hasbro-ceo

"Cocks uses artificial intelligence tools to generate storylines, art, and voices for his D&D characters and hails AI as “a great leveler for user-generated content.”

[...] believes the technology will extend the reach of Hasbro’s brands. That could include subscription services letting other Dungeon Masters enrich their D&D campaigns, or offerings to let parents customize Peppa Pig animations."

EN World D&D & Tabletop RPG News & ReviewsHasbro CEO Chris Cocks Is Talking About AI in D&D AgainChris Cocks, the CEO of Hasbro, is talking about the usage of AI in Dungeons & Dragons again. In a recent interview with Semafor, Cocks once again brought up potential usage of AI in D&D and other Hasbro brands. Cocks described himself as an "AI bull" and offered up a potential subscription...

No Pink Spandex went a little more in-depth on their Mighty Morphin Power Rangers plans:

Jeff Trojan, Vice President of Marketing and Brand Manager for Power Rangers at Playmates Toys, explains that "Re-Ignition" is their way to bring in a new generation of children by remastering older Power Rangers season entirely,

"AI, color correction, new sound—everything so that it won't look dated to a kid that might be exposed to it on Netflix today. And of course, every episode goes on YouTube as well." Mighty Morphin Power Rangers Season 1 will be the first out in July 2025 on Netflix and YouTube.”

Trojan continues that there will be brand ambassadors hired, like Ninja Kids TV, to bring in a younger generation, "It's really about audience building. We'll do stop motion videos, toymation videos, social media and everything like that. The rest is just do great products."

For the products, Playmates Toys is focused on 90% for kids, and 10% for adult collectors. Then we were shown a sizzle reel that included short clips of the MMPR remastering.

"I hate saying 'AI'," Trojan comments, "but it does make the digital cleanup go pretty well in a couple passes of that, and then the editors go in by hand and clean up a lot of the [pixelation]."

Trojan continues, "If you look at the quality of the old videos with a critical eye, the Japanese footage is just a lot worse than the American footage, so the digital cleanup of that is a little harder and more time-intensive." They want to make it "palatable to a new audience."

bsky.app/profile/nopinkspandex

Bluesky Social · No Pink Spandex (@nopinkspandex.bsky.social)At Toy Fair New York 2025, Playmates Toys gave us a look at the new Mighty Morphin Power Rangers Re-Ignition toy line and their initial vision for the brand. #powerrangers A THREAD
Continued thread

Obviously, never giving a dime to #Hasbro ever again is the right play here. I personally haven't since the OGL debacle. And they've worked real hard ever since to show us how little they deserve our hard-earned money.

But what do you do when, like I and many others, love D&D as a game?