h o ʍ l e t t<p>→ OpenAI explores advertising as it steps up revenue drive<br><a href="https://www.ft.com/content/9350d075-1658-4d3c-8bc9-b9b3dfc29b26" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">ft.com/content/9350d075-1658-4</span><span class="invisible">d3c-8bc9-b9b3dfc29b26</span></a></p><p>“Advertising has been a highly successful route for big tech companies such as Google and Meta to monetise their huge online <a href="https://mamot.fr/tags/audiences" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>audiences</span></a>.”</p><p>“[Ad] models come with drawbacks, including the fact they are sensitive to swings in the broader <a href="https://mamot.fr/tags/economic" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>economic</span></a> cycle, and that they tend to shift a company’s focus from pleasing their users to their <a href="https://mamot.fr/tags/advertisers" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>advertisers</span></a>.”</p><p>I can't wait.</p><p><a href="https://mamot.fr/tags/OpenAI" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>OpenAI</span></a> <a href="https://mamot.fr/tags/Advertising" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Advertising</span></a> <a href="https://mamot.fr/tags/tech" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>tech</span></a> <a href="https://mamot.fr/tags/monetise" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>monetise</span></a> <a href="https://mamot.fr/tags/users" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>users</span></a></p>