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Optimizing a Website for search decreases its naturality, and therefore the naturality of the search results. This is a fundametal principle of the universe.
Search engine optimization is far from being formalized or recognized as a scientific discipline but there are axioms and rules that govern how search engine optimization works.
For…
https://www.seo-theory.com/the-theorem-of-search-engine-optimization/
@michael Adding it to the list of articles I want to read.