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The Bottom Line: A New Era of Top-Down Digital Transformation HOW EXECUTIVES ARE SETTING THE PACE FOR #AI ADOPTION AND WHY IT MATTERS https://buff.ly/4azeKij
buff.lyAMA SurveyAI is revolutionizing marketing, with a surprising twist. We collaborated with the American Marketing Association to survey 1,000+ marketing professionals, revealing that unlike social media's bottom-up adoption, AI implementation is being driven by executives. Our report looks into this surprising flip, challenging assumptions about who leads technological change in the modern workplace.