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"Canada faces a future where older Canadians lack access to basic services and financial security. An aging population means a surge in demand for health care services. Canada is already experiencing a shortage of LTC beds, home care providers, and geriatric specialists. In some provinces, wait­lists for LTC beds stretch for years, leaving families scrambling for alternatives." #LTC #healthcare #aging #demographics #canada #poverty thestar.com/opinion/contributo

Toronto Star · There is a looming crisis few Canadians are talking aboutBy Gabrielle Gallant and David Coletto Contributors

'Zombie politics: how Dead Man dominates British politics'

economist.com/britain/2025/04/

'Sift through the British Election Study and one demographic is of particular interest to Westminster’s inhabitants: those who dropped dead after the 2019 election.'

'Between the elections of 2019 and 2024, roughly as many Conservative voters dropped dead as switched from Conservative to Labour.'

The illustration depicts a skeleton casting a vote under a crescent moon, surrounded by gravestones, suggesting a satirical commentary on the notion of deceased individuals participating in elections. The skeleton’s exaggerated gesture and the marked bal
The Economist · Zombie politics: how Dead Man dominates British politicsBy The Economist
#ukpol#politics#UK

Blinkfire Talent: Influencer, Athlete, Musician, and Celebrity Prospecting Tool

Brands, agencies, and organizations need real-time insights to identify, track, and maximize the value of their partnerships with influencers, athletes, musicians, and celebrities. Blinkfire Talent delivers exactly that—offering powerful analytics and AI-driven insights to optimize talent scouting and media value across social media.

Why talent discovery matters

In a time where social media dominates brand exposure, talent selection and evaluation are critical. Whether you’re scouting for the next viral influencer, managing athlete endorsements, or evaluating a musician’s audience reach, data-driven decisions can make all the difference. With Blinkfire Talent, users can:

  • Scout Talent – Discover high-performing influencers, athletes, and celebrities based on AI-powered filters.
  • Analyze Engagement – Measure engagement rates, impressions, and audience sentiment in real time.
  • Compare Talent – Benchmark multiple personalities across industries and geographies to determine the best fit.
  • Manage Partnerships – Track and optimize brand partnerships to ensure maximum impact and ROI.

A data-driven approach to talent tracking

Gone are the days of making sponsorship decisions based on guesswork. Blinkfire Talent provides real-time analytics to evaluate talent performance across social and digital platforms. Brands and agencies can assess:

  • Follower Growth: Track an individual’s audience growth over time to spot emerging stars.
  • Engagement Metrics: Understand how talent resonates with their audience through likes, comments, and shares.
  • Valuation & ROI: Measure the value of social media exposure generated by influencers, athletes, and celebrities.
  • AI-Powered Entity Tags: Categorize talent based on industry, genre, language, country, and more.

Athlete & influencer search using AI filters

One of the standout features of Blinkfire Talent is its customizable search and filter options. Users can refine searches based on key attributes, including:

  • Occupation: Athlete, influencer, musician, celebrity, and more.
  • Industry & Genre: Fashion, sports, entertainment, pop music, etc.
  • Follower Count: From micro-influencers to global superstars.
  • Engagement Rate: Identify talent with the highest audience interaction.
  • Demographics: Filter by country, age group, language, and gender.

Unlocking smarter partnerships

Sponsorships are a major investment, and ensuring the right partnership is key to maximizing returns. Blinkfire Talent makes it easy to evaluate potential opportunities by providing custom benchmarks and automated reporting to compare talent across different leagues, industries, and demographics. With Blinkfire’s rate card tool, users can take it a step further and create customized rate cards for specific social media placements based on key performance indicators (KPIs) and audience data.

For example, a brand looking to sponsor a female pop artist in the United States with a strong engagement rate over the past 30 days can use Blinkfire Talent’s AI-driven filters to find the perfect match—ensuring alignment between the artist’s audience and the brand’s target demographic.

Competitive edge in a crowded market

With Blinkfire Benchmarking, see how talent stacks up against competitors. Whether it’s comparing the engagement rates of top athletes in the NHL or analyzing the growth trajectory of influencers in the beauty industry, make sure you and your team are equipped with insights needed.

As social media platforms evolve, so do talent trends. Blinkfire Talent ensures that agencies and influencer marketing stay ahead by providing:

  • Predictive analytics to anticipate future stars.
  • Comprehensive performance tracking across multiple platforms.
  • Integration with Blinkfire’s sponsorship valuation tools to connect talent performance with brand exposure value.

Ready to Elevate Your Talent Strategy?

Blinkfire Talent is revolutionizing the way brands, teams, and agencies discover and manage talent. With AI-driven insights, real-time analytics, and advanced benchmarking, sponsorship decisions have never been smarter. Explore Blinkfire Talent today and unlock the power of data-driven talent management!

Demo Blinkfire Talent
#AI#athlete#brands