Project 2025 was supposed to boost Donald Trump's campaign
— but it may be backfiring instead
Trump's #authoritarian game plan is breaking through the post-debate noise and it's starting to scare people
When #Project2025 was released, a number of progressives expressed surprise that Donald Trump's army of authoritarian schemers would boldly publish their plan to destroy American government as we know it.
The over 900-page document, commissioned by the people expected to run another Trump White House, is a laundry list of the far-right's most politically toxic ideas,
from
banning abortion nationwide
to
mass firing federal officials who believe in protecting public health and safety.
One would think that Trump and his allies would try to keep their sinister plans out of public view.
Instead, Team Trump published their fascistic blueprint on a website for anyone to read.
They even proudly display the menacing "Project 2025" label on the front page.
But really, it's not that surprising.
The MAGA right learned years ago the value of hiding their wicked plans in plain sight.
Authoritarian thought leader Christopher #Rufo is the most prominent example.
He frequently speaks loudly of his machinations, such as boldly announcing on Twitter that the right is trying to take away birth control,
claiming
women should not have "recreational sex." 
Recently imprisoned Trump ally Steve #Bannon gloated openly on his podcast about his schemes.
Before going to prison, he bragged to the New York Times,
"This is a military headquarters for a populist revolt."
Kevin #Roberts, whose group Heritage Foundation is helping run Project 2025, recently spoke about how
Trump will use violence to force the MAGA agenda
on the public.
Trump himself regularly employs this strategy,
giving speeches where he declares that his goal is
"retribution" against political opponents,
promises
pardons for the January 6 insurrectionists,
and characterizes anyone who objects as
"vermin" who need to be eliminated.
This strategy works because it depends on the fact that most Americans don't pay close attention to politics. 
They will never learn that Trump and his allies are saying such vile things.
So the MAGA goal with this bad guy posturing is twofold:
First, get the juices flowing in their base.
Second, cause those progressives who are paying attention to panic.
Trumpists then paint the people speaking out as a bunch of liberal crazies who are exaggerating the threat of MAGA.
I often liken it to a guy who pinches a woman's butt in a bar, and when she protests, laughs and insists she's just a crazy lady making it all up.
We saw this strategy with the Supreme Court's recent presidential "immunity" decision.
It's factually correct that it gives Trump a license to kill,
but anyone who speaks this fact is accused of "Trump derangement syndrome" and "madness" by Republicans.
The strategy largely works, because
less politically engaged Americans assume that "both sides" engage in hyperbole.
Low information people are ready to believe the false accusations that liberals are "deranged" when they warn of Trump's plans to be a dictator.
️Project 2025 seemed to be rolled out with this assumption that "normies" would never hear of it, and that the few who did hear would dismiss the fears as overheated nonsense.
️
Instead, however,
there are promising signs that people who aren't political junkies are starting to hear about Project 2025.
Even better,
those folks aren't immediately dismissing it as progressive theatrics but may be genuinely alarmed.
https://www.salon.com/2024/07/05/project-2025-was-supposed-to-boost-donald-campaign--but-it-may-be-backfiring-instead/