Weekend Thought Experiment for Business Owners
Grab your favorite relaxation beverage, find a comfortable place to sit, and consider this question: “How long can my business function if the entire Internet goes down in my region?”
If you’re an Internet-based business, like LinkedIn, this will be a very short endeavor, because of course the answer is, “Zero seconds.” Same for small Internet businesses, like an Etsy shop.
On the other hand, if you run a grocery store chain or a pizza delivery business, you may be able to continue operating for at least a short period of time. There are things to consider that will affect how long.
- Can you process debit/credit card payments on premise and store the transactions until Internet service is restored? Do you need to reduce operations to cash only transactions?
- Do you have a VoIP phone system? That will be down. Is the phone system essential to operations?
- What about your suppliers? Can you order replacement stock without the Internet? If not, your continued operations are limited to the exhaustion of stock on hand.
- How much do your suppliers depend on the Internet? Can your gas station continue providing fuel for your delivery trucks? Or, without Internet, does the gas station close down when its tanks are empty?
Whatever that relaxing beverage is, take a sip now.
As the reality of your dependence on the Internet sinks in, resolve to develop alternative solutions for purchasing, accepting payments, order placement and order taking, supply procurement, delivery…
Think militarily. People with military capabilities already know how much you need the Internet. They’ve already identified their targets.
Have a great, carefree weekend!
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