@ogtrekker
Sony-Apollo seem to want to be able to exploit longstanding IP without investing in it. This proposal is a value killer for audiences and for Paramount Global shareholders.
Whether Sponge Bob, Star Trek, Mission Impossible, Yellowstone or others in the Paramount catalogue, all of these valuable IPs originated in television not cinematic features.
In Merger & Acquisition terms, Sony-Apollo is clearly trying to buy IPs and treat them as cash cows to fund their primary business of selling film and streaming production.
My read is that they want exploit the IPs to pay for the Paramount studios and other production facilities/capacity to finance growth in Sony’s core entertainment business.
This will mean that IPs like Sponge Bob and Star Trek will be milked in the short term, but like many consumer product brands taken over this way, they are likely to lose relevance and vanish due to lack of fresh development and investment.
Sony-Apollo are as much as saying that developing and marketing successful television series isn’t in their wheelhouse so they just want to buy and run down established brands.
This makes sense for them but not for Paramount Global shareholders - whether the Redstones or the non-voting class B shareholders.